How marketers are using LinkedIn to gain more than a new job!

http://press.linkedin.com/Media-Resources?SubjectID=644

Source: LinkedIn

How does LinkedIn Measure up?

Statistica breaks it down:

  • 300 million worldwide users, it is one of the most popular social networks in terms of active users
  • Available in over 20 languages in more than 200 countries
  • 1,296,628 LinkedIn users in Ireland, 26.89% of population, 35% of online population stated by Social Baker

There is NO Stopping LinkedIn!

  • Two new LinkedIn members a second
http://www.statista.com/statistics/274050/quarterly-numbers-of-linkedin-members/

Source: Statista

LinkedIn Vs. Other Social Media Platforms

Small Business Trends explain:

  • LinkedIn is a social platform that focuses on profiles, groups and connections.
  • Unlike Facebook and Twitter, which focus more on communication and updates
  • Many people think of LinkedIn as a job board and or business networking, Nowadays it is much more!

Why Marketers use LinkedIn ?

  • For B2B marketers, LinkedIn is one of the most beneficial avenues, Multiview explain, 277 percent more effective for lead generation than Facebook and Twitter.
  • According to Multiview, 93 percent of B2B marketers admit that LinkedIn is the most effective for lead generation.
  • Not Sure How to Use LinkedIn for B2B? Let Small Business Trends  can help you.
B2B Content Marketing Social Media Platform Usage

Source: Marketing Land

 The common perception is that LinkedIn is for B2B companies, while B2C marketers are better off on Facebook, Pinterest or Twitter. Reality is some what different!

  • Miriam Shaviv busts this myth!!
  • According to a  2013 survey, 51% of B2C companies use LinkedIn as a marketing platform. The figure in the US is even higher at 71%.
  • Adrienne Weissman breaks it down further:
  • Seven out of ten consumer marketers now use LinkedIn to distribute content, including brands like Mercedes-Benz, Fruit of the Loom, and Delta Air Lines.
  • According to our latest research, professional consumers are receptive to messages brands are publishing on LinkedIn — and they’re willing to pay more — presenting a rich opportunity for marketers to engage these “Pro-sumers” with relevant content.

    B2C brands connecting with consumers on LinkedIn good example:

Delta Airlines

Interested? wondering how can B2C marketers use LinkedIn strategically? read more by Miriam Shaviv here.

As a marketer ,one can not ignore LinkedIn and the benefits it can bring to your company.

Your thoughts?

 

Top 10 tips for using twitter to market your Irish SME

Why Twitter?

http://www.bing.com/images/search?q=twitter%20follow%20me&qs=n&form=QBIR&pq=twitter%20follow%20me&sc=8-17&sp=-1&sk=&ajf=10#view=detail&id=DE1EEACB5083BD04817C059345D58B6BAB8D0AA9&selectedIndex=89

Source: Icon Show Me

According to The Digital Times & Digital training Institute

  • There are 600,000 daily users on Twitter in Ireland
  • 30% of people  use Twitter in Ireland!
  • 1 in 10 people tweet daily
  • We send, on average, 1 million tweets each day
  • Ireland has the tenth highest number of Twitter users per capita in the world.

Twitter has an advantage over Facebook

images (2)

Source: The next web

 

Social Media Examiner explains all, a tweet is like a short Facebook status update. However, with Twitter, every tweet arrives at every follower’s feed, unlike the filter of Facebook’s EdgeRank.

 Twitter & SME’s

Since 2007 , businesses around the world have used Twitter to generate awareness, connect with customers and drive sales.  With Twitter internal data showing that there are 271 million active users and 500 million tweets sent every day, it’s easy to see why.

Top 10 tips for using twitter to market your Irish SME

#1  Present your brand

  • Social Media Examiner breaks in down: Your Twitter account and profile are the foundation of your Twitter experience. It shows the world who you are, use it wisely.
  • It is important that your Twitter presence has the same look and feel as your other online tools. This helps people identify your business and builds trust. Choose an account name and images consistent with your other online presences and your brand
  • Choose Your Twitter Username: nothing expresses your brand on Twitter more than your account username. This name appears next to all of your tweets, and is how people identify you on Twitter.
  • Profile Images: Twitter uses two different images to represent your account.One should note your Twitter profile photo is a square photo that appears next to every tweet you send. Your Twitter profile header is a large background photo where you can tell a story about your business

images (3)

#2 Build a strong foundation

  • It’s important that you complete your Twitter account profile completely. Each feature gives more details about your business that contribute to your business story. Such as location, website and bio.

#3 Start Following & Listening

Social Media Examiner explains your Twitter experience is defined by whom you follow, not by who follows you.Pay attention to your follow choices to give yourself a great Twitter experience.

blog 3

How to Use Twitter for Business and Marketing

  • You will be able to connect with your customers because they themselves are using twitter.
  • If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. Note you can “spy” on tweets using free tools like twitter search.

#4 Lists

  • Once you have grown your followers, so does the noise and according to The Social Media Examiner it becomes even harder to see the important messages. So what can you do?
  • Well it’s very simply by grouping different groups of important people and putting them into lists.
  • By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost.

#5 Clear Objective

  • This sounds simple enough, but without a clear objective you will always be wondering what your next tweet should be about.
  • According to Writing my Destiny, define the goals that you want to achieve through it and tailor your tweets and profile accordingly.
    Bullseye

#6 Content is King 

  • Utilise the 140-character limit for each Tweet, share  photos, links and video clips. Twitter is all about engagement  with people.
  • REPEAT REPEAT REPEAT: Not everyone is online all the time so you need to make sure that your best Tweets are seen by as many of your followers as possible. Schedule your Tweets according to different time zones so that most of your followers get to see them.
  • Develop a strategy using a ‘Tweet Calendar’ and  tweet regularly with helpful tips, promotions, along industry experts or news.  Use the 80/20 rule !

blog 3b1dcsw_ciaa78cv

 #7 Keep an eye on the trends 

  • The “Trends” sidebar on the Twitter desktop interface includes popular local topics, and usually includes the hashtags of the moment.
  • It’s all about the hashtag! Hashtags allow users to easily search for Tweets with a common topic.
  • Use the hashtags intelligently and make them a part of your Tweets.Use them to join in on a topic, to promote something or make your own one. Don’t end up looking awkward by using irrelevant hashtags at the end of every Tweet.

twitter-trends-chart-jeffpulvino

#8 Promote, Publicise & Advertise

  • Use Social Signals
  • Make it easy for people to find your business on Twitter by adding your Twitter username to all of your business materials such as
    • Your website (with a link)
    • Your email signature (with a link)
    • Your email newsletter (with a link)
    • Your business cards
    • Signs posted in your business
    • Paperwork you give customers (receipts, invoices, statements, etc.)
    • Menus and product information sheets

images

#9 Don’t be shy

  • It’s not like Facebook with rules it’s ok to ask your followers to retweet, mention or favourite your tweets, well for now anyway so start asking!!

    images (1)

#10 Expand the Twitter conversation to your blog

  • When you have a great conversation going on Twitter, or you find a topic that people respond to on Twitter, why not expand the conversation to the people who read your blog?
  • Twitter now makes it easy for you to embed a tweet into a blog post so it looks like a tweet and has the same interactive features it has on Twitter. In other words, you can write a blog post around a tweet and your blog visitors can interact with you on Twitter through your blog.

Need more help?

Watch 12 Twitter Marketing tips for small business owners & marketers

 So to finish Why twitter?

  • Twitter is undoubtedly one of the most effective engagement tools on the internet right now. For small businesses, it’s almost a dream platform where they can get in touch with their customers with minimum costs.
  • According to the Small Business Customer insights study 2014 it shows that followers can help you achieve reach, sales and word of mouth.
  • Also stated that 70% of respondents retweet because they like a business’s content, 60% of respondents have purchased from an SME because of Twitter and  a 30% lift is seen in recommendations after a respondent follows an SME.
  • smb_infographic_555

 

 

 

 

 

 

 

 

 

 

 

Facebook: Playing by their Rules Matter !

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Source: Facebook

  • In 2004 Facebook was created by a student for students,  for college students to communicate. Month on month, year on year it has grown to be the number one social network . Facebook pages vary from personal pages to business pages and everything in between.
  • Facebook is the world’s largest social network with over 1.32 billion monthly active users according to TechCrunch
  • Statista state 1.32 billion people : that is more than India—the world’s second-most populous country has 1.24 billion people.
  • Business embraced Facebook –  Facebook were smart they allowed Brands commit time and build up their brand pages with millions of followers (Likes). Then they hit you with the RULES. Suddenly business received less and less of the valuable customer contact that they had worked so hard to attract.
  • All the power is in Facebooks hands, if you want your business on Facebook you will have to play by their rules, if you do not they have the right to remove your page.

RULES RULES RULES!!!

download

Source: TSM (Total Sorority Move)

As Facebook say “We reserve the right to reject or remove Pages for any reason.”  

  • Velvet Burger learned the hard way, read more on MarketingGum

Source: Marketing Gum

Big rule change: Facebook tweaked its news feed algorithm earlier this year

  • Newsfeed – was a critical aspect of Facebook’s early appeal to marketers. The opportunity of achieving engagement at scale motivated many brands and corporates to invest millions in developing communities and providing for care and feeding via always-on content. However this is now restricted !
  • Since this “tweak” brand posts have been appearing less often.

Why are they appearing less?

  • Organic reach was restricted!

 What is organic reach?

  • Facebook describe organic reach as the total number of unique people who were shown your post through unpaid distribution. As opposed to paid reach as the total number of unique people who were shown your post as a result of ads.
  • Organic Reach – was restricted to 16% in February 2012.
  • Currently for large pages with more than 500,000 Likes, organic reach hit 2 percent. See Image below for more details.
Facebook-Page-Organic-Reach-20141

Source: DazeInfo

  • It is not stopping at 2% – Facebook sources were unofficially advising community managers to expect it to approach zero in the foreseeable future, as stated on social ogilvy 

What does this mean for Businesses?

  • You will have to pay to play – Increase ad buys.
  • Facebook promote marketers to consider paid distribution “to maximize delivery of your message in news feed”

What Facebook recommends :

  • Marketers should think about fan acquisition: as a tool for making paid advertising more effective.
  • Improve advertising effectiveness – through ads with social context, which is enabled by a substantial fan base and lower cost for paid distribution (since Facebook makes it cheaper to deliver ads with social context.)
  • “Your brand can fully benefit from having fans when most of your ads show social context, which increases advertising effectiveness and efficiency” – Facebook
  • Adage break down the three page document by Facebook titled “Generating business results on Facebook”

However it is not all bad news for businesses

  • It is now easier to administer promotions on Facebook
  • Now, promotions may be administered on page timelines and in apps on Facebook.
  • For more information on promotions try  Facebook for business
  • Need help?  The Facebook for Business page contains various videos on the methods and benefits of optimizing reach, engagement and driving sales via. Facebook’s targeting solutions

Watch: New Facebook Linking Policy: How to benefit while playing by the rules

Facebook: Playing by their Rules Matter – In order to survive you have to play by their rules. So for now it is in your best interest to play by Facebook rules.

What are your thoughts?

The Future of Social Media Marketing is Mobile

5 Billion Smartphones In the World

Source: Onbile Group

Did you know there are 1 Billion Smartphones in the world?

  • Smartphone growth will not stop at 1 billion!
  • More and more people are availing of smartphones, tablets and mobile devices. Read more about this in Business Insider
  • Furthermore, Mashable believe that six years from now, the number of mobile users is set to reach a whopping 6.4 billion
mashable

Source: Statista

 

  •  Taking the Current 1 Billion and further 6.2 billion smartphones (mobile devices) it is crazy not to think Mobile is the future of Social Media Marketing!
  • We can not deny that the world is becoming more mobile
  • After all people carry their mobile phones with them 24/7

Statistics Aside

What is Social Media Marketing?

  • Social media has become a platform that is easily accessible to anyone with internet access, and allows individuals to interact with one another and build relationships.
  • Social media marketing(SMM) is a form of internet marketing that utilises social networking websites as a marketing tool

What is Mobile Marketing?

  • Mobile marketing is marketing on or with a mobile device.
  • Not clear about Mobile? Watch the Mobile Mind Shift by Forrester Research

Where does the connection lie between Social Media and Mobile Marketing?

  • Nowadays the internet can be accessed through many devices such as smartphones, tablets, laptops and PCs. Social media platforms can only be accessed through internet.
  • Leading us to the question how does one access the internet?

Mobile vs. Desktop

Mobile Vs. Desktop

Source: Half A Click

The image above reinforces that the future of social media marketing will be mobile over desktop.

  • Search Engine watch announced For the first time in history Mobile usage Exceeded PC Internet Usage as of January 2014, this is the biggest shift since the internet began.

What is so great about Mobile?

  • The sheer and accessibility are key differentiators. Marketers can reach consumers more frequently and more importantly while they are on the go!
  • This mobile mindset is driving more consumers to search, shop, buy and connect all with a few clicks and swipe of the hand 24/7

What do we spend more time using Social Media on a PC or  a mobile?

  •  According to Business Insider Social- Mobile rules – 60% of social media time is spent not on a desktop computers but on smartphones and tablets.

What do we spend our time doing on our Mobiles?

Deloitte consumer review 2

  • I found the above image interesting to see the breakdown – 70% search for information on their mobiles.
  • I must admit I am guilty as charged, I search everything as the saying goes “Google it”

What Social Media Platform comes out on top?

http://www.pcmag.com/article2/0,2817,2464141,00.asp

Source: PC Mag

 

Facebook Remains No.1

mark

The founder of Facebook believes Social Media can reach more people, allowing better engagement which results in higher profits. If mobile is the future according to Mark then it’s good enough for me!

 – Mark Zuckerberg 2014

Looking for useful Social Media Marketing Tools ?

  1. Mention
  2. Buffer
  3. Feedly
  4. Twitter Counter
  5. Zapier
  6. Bottlenose
  7. Followerwonk
  8. Quintly

Interested in these tools?  Jeff Haden of Inc. explains all you need to know

It is all about Mobile !

Debbie Hemley of Social Media Examinershares 7 ways you can tweak your social media to appeal to mobile users:

  1. Make Facebook tabs accessible
  2. Engage with nearby customers
  3. Design a mobile friendly blog
  4. Eliminate message fatigue
  5. Monitor Social On-the-go
  6. Claim your local Goggle+ page
  7. Use camera dependent- networks

Taking everything above into account and my own personal love of all things mobile it is hard not to see how the future of Social Media Marketing is Mobile!

 What are your thought?

 

Blogging Begins

My first post…

I have started my MSc in Marketing Practice at Cork Institute of Technology. As part of my Masters there is a module called Strategic Digital Marketing in which I have to set up a blog, which you are reading right now Yay!! I am looking forward to developing my knowledge and skills in the area of Digital  Marketing and Social Media. All feedback and Helpful tools/tips would be appreciated.

Happy Reading,

Clara